To help launch Cheez-It Popcorn, we turned to influencers with an idea called Reel Cheez, born from the insight that cheesy movies deserve a cheesier popcorn. We partnered with Lifetime heartthrob, Jesse Metcalf to show how cheesy popcorn and cheesy movies are a match made in romcom heaven.
The idea included a media and influencer kit with everything you’d need to embrace the cheez - from a popcorn bowl to tissues for your tears to a projector that could turn any room into a private theater.
We even created a Reel Cheez bingo for fans to play at home, leveraging only the best in cheesy cinema tropes.
